Welcome to our K-beauty space
We bring the best of Korean beauty to Sweden — carefully selected skincare and cosmetics with reliable quality, fast delivery, and the latest K-beauty trends.
We focus on authentic Korean skincare and beauty products that we truly love and use ourselves. From everyday staples to viral favorites, we only select products that meet our standards for quality, ingredients, and results.
Our goal is to offer reliable and thoughtfully selected K-beauty products in Sweden, and make it easier to discover skincare that feels good, works effectively, and fits into everyday life.
Thank you for being a part of our journey towards healthier, more radiant skin.
About us
A message from the founder
Hello! I come from South Korea and am the founder of Yeoshin.
Korean skincare and cosmetics have long been my passion and a part of my everyday life. By using and getting to know the products myself, I have gained a good understanding of their properties and what makes them worth choosing. With Yeoshin, I want to share that experience and make my carefully selected favorites available in Sweden.
When I choose products, I look at the product itself, beyond attractive packaging and big advertising promises. I rule out products where the marketing promises more than the product can deliver. Instead, I choose products that I use myself, believe in, and feel confident recommending.
That is why the selection at Yeoshin may be smaller than at other stores. Every product is a conscious choice, and I want to be able to stand behind what I sell.
Whether you are curious about Korean skincare for the first time or looking for a new favorite, I want Yeoshin to be a store where you feel confident in both the products and the person who has selected them.
I look forward to continuing to develop Yeoshin and, over time, being able to present more carefully selected products that I believe in myself and feel confident recommending.
What we stand for
We only offer reliable products that we believe in ourselves
Every product in our range is carefully selected. We only sell products that we ourselves feel confident recommending.
Authentic K-Beauty, carefully selected from Korea.
We keep up with the latest trends in Korea and select products that are truly worth discovering.
No empty marketing promises, just results that work.
We focus on what the products actually do, not on exaggerated promises. You should easily be able to understand why a product deserves a place in your routine.
Skincare we use ourselves and stand behind.
We want to be able to stand behind what we sell. That is why we choose products that we would gladly use ourselves and recommend to others.